Marbella to Strengthen its International Tourist Promotion in Strategic European Markets
The City Council, through the Tourism department, continues to boost the international projection of Marbella with an intense agenda of promotional activities that will take place in various strategic European markets. The general director of the department, Laura de Arce, emphasized that ‘these initiatives allow strengthening Marbella’s presence in priority source countries, strengthening relationships with specialized operators and agents, and continuing to consolidate the municipality as a reference destination throughout the year.’ Among the planned actions are professional seminars being held in Portugal in collaboration with Tourism and Planning Costa del Sol, aimed at agents and professionals in the tourism sector with the goal of enhancing connectivity and the flow of visitors from the Portuguese market, one of the closest and with great growth potential for the destination.