Marbella Launches ‘Savoring Marbella’ in Madrid to Strengthen International Positioning of the Destination
Marbella has introduced ‘Savoring Marbella’ in Madrid, a new strategic initiative aimed at establishing the city as an international reference in high-end gastronomic and experiential tourism. The initiative was unveiled during SIExquisito, an event organized by SIE (Spain is Excellence), which brought together industry representatives to discuss the growing role of dining as a differentiating factor in destination choice. Laura de Arce, the general director of the sector, emphasized that this new brand is designed to ‘project a unique identity in this segment, capable of conveying to visitors everything that defines our city: excellence, authenticity, cultural diversity, and quality of life.’