Marbella’s Positioning in the Chinese Tourism Market Analyzed

Marbella hosted a debate today on ‘The Chinese Market: Keys and Potential of Chinese Tourism. Marbella Success Story’, aimed at analyzing ways to improve the city’s positioning in this market and attract a new high-spending profile of Chinese travelers during the low season. The collaboration between local authorities and Asialink Spain provided valuable insights for local businesses on how to cater to this new type of visitor.

Source: https://www.marbella.es/actualidad/noticias/el-ayuntamiento-analiza-las-claves-del-posicionamiento-de-marbella-en-el-mercado-turistico-chino-y-la-atraccion-de-un-nuevo-perfil-de-alto-poder-adquisitivo-que-viaja-en-temporada-baja.html

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