Marbella to Strengthen National and International Positioning through Participation in Tourism Fairs

Marbella will continue to reinforce its national and international positioning by participating in the tourism fairs Navartur in Pamplona until February 22 and ITB in Berlin from March 3 to 5. The general director, Laura de Arce, highlighted that with its presence in these strategic events, the city is pursuing an intense promotional agenda to consolidate its leadership as a competitive, innovative, and sustainable destination. At Navartur, Marbella will be represented under the umbrella of Andalusian Tourism and Costa del Sol Tourism to enhance promotion in the national market, particularly in the northern regions of Spain, a traditional source of tourism for the city. The municipality will showcase a diversified offering including sun and beach, gastronomy, golf, active tourism, shopping, culture, and congresses, emphasizing its premium segment positioning. De Arce also noted that Navartur is a fair exclusively for the general public, attracting over 50,000 visitors during the weekend.

Source: https://www.marbella.es/actualidad/noticias/marbella-continuara-reforzando-su-posicionamiento-nacional-e-internacional-con-su-participacion-en-las-ferias-turisticas-navartur-de-pamplona-e-itb-de-berlin.html