Marbella to Enhance its Tourist Promotion in National and International Markets with an Intense Agenda of Actions Until Summer
The City Council will intensify its promotion strategy in the coming months with a prominent presence at fairs, professional events, and high-level events between March and July, aiming to consolidate the city’s positioning as a tourist destination of excellence and strengthen strategic segments such as luxury and golf. Mayor Ángeles Muñoz stated, ‘This schedule reflects the municipal commitment to diversify markets and consolidate the municipality’s leadership in an increasingly competitive environment.’ She also explained that ‘the current international scenario, with a war conflict in the Middle East, and certain factors affecting connectivity, such as the delay in the full operation of high-speed rail, which is affecting us and influencing the arrival of Spanish tourists, lead us to especially reinforce our presence in Europe and the national market to anticipate possible fluctuations in demand.’